Which architectural firm revolutionized its brand strategy by creating the AMO research studio specifically to expand its influence beyond building design into publications, exhibitions, and cultural analysis?

Test your knowledge of how famous architecture firms have developed their brand identities and storytelling strategies! The world's leading architecture practices don't just design buildings - they carefully craft their brand narratives to communicate their design philosophy, attract clients, and differentiate themselves in a competitive market. Can you identify which pioneering approach belongs to which renowned firm?

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OMA (Office for Metropolitan Architecture)
Foster + Partners
Zaha Hadid Architects
BIG (Bjarke Ingels Group)