Which celebrity's partnership with Adidas (Yeezy line) broke retail records by generating approximately how much in annual revenue at its peak?

Celebrity endorsements can transform brands overnight, creating iconic marketing moments and driving massive sales. Some partnerships have been so successful they've broken industry records and changed how companies approach influencer marketing. Test your knowledge about one of the most impactful celebrity-brand collaborations in retail history that shattered expectations.

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$500 million
$1.5 billion
$3.2 billion
$750 million