Which literary franchise pioneered the concept of 'Midnight Release Parties' that became a major retail innovation adopted by bookstores worldwide?

The publishing industry has created some of the most successful product lines based on beloved books and literary characters. From Harry Potter's extensive merchandise empire to classic literary works reimagined as consumer products, books have spawned billion-dollar retail ecosystems. Test your knowledge of how literature transforms into retail success!

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• Harry Potter series by J.K. Rowling
• The Lord of the Rings by J.R.R. Tolkien
• Twilight series by Stephenie Meyer
• The Hunger Games trilogy by Suzanne Collins

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