Which pop culture retail partnership generated $1 billion in sales within its first year, breaking records as the most successful celebrity brand collaboration in retail history?

The fusion of entertainment and retail has created some of the most memorable product launches in pop culture history. Major brands often collaborate with celebrities, movies, or TV shows to create limited-edition merchandise that drives massive consumer engagement. Test your knowledge of these high-profile retail partnerships that broke sales records and created cultural phenomena. Can you identify which collaboration made the biggest splash in the retail world?

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• Rihanna's Fenty Beauty with LVMH
• Kanye West's Yeezy with Adidas
• Beyoncé's Ivy Park with Topshop
• Travis Scott's Cactus Jack with McDonald's

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