Which company pioneered the 'razor-and-blades' subscription model in 2011, fundamentally changing how men's grooming products were marketed and distributed?

In the world of retail innovation, some strategies fundamentally change consumer behavior and business models. One such groundbreaking innovation disrupted traditional retail in the early 2000s by solving a common consumer pain point through a novel subscription model. Test your knowledge about this retail transformation that altered how millions shop for everyday items.

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Dollar Shave Club
Harry's
Birchbox
The Art of Shaving