Which pharmaceutical company first introduced direct-to-consumer (DTC) television advertising for prescription medications in the United States?

The pharmaceutical and medical device industries have created some of the most recognizable brand slogans and marketing campaigns in history. These campaigns not only promote products but often shape how we think about healthcare. Test your knowledge about landmark pharmaceutical marketing strategies and their impacts on the medical industry!

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Pfizer with Lipitor
Eli Lilly with Prozac
Schering-Plough with Claritin
Johnson & Johnson with Tylenol