Which groundbreaking product marketing strategy was first used by the Broadway musical 'Hamilton' that has since been widely adopted by other theatrical productions?

In the performing arts world, product launches for new shows, seasons, or theater experiences require unique strategies to build anticipation and drive ticket sales. This trivia question explores a famous theatrical product launch innovation that revolutionized how Broadway shows market themselves. Test your knowledge about the intersection of performing arts and product marketing strategies!

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Ham4Ham lottery performances outside the theater
Releasing the complete cast recording before opening night
Offering virtual reality previews of stage performances
Dynamic pricing based on character popularity in each show