Which retailer set a Guinness World Record in 2018 for the 'largest product launch' by simultaneously unveiling a new product line in 29 countries across 5 continents in a single day?

The Guinness World Records has documented numerous retail innovations that have transformed how we shop. From the world's largest department stores to the fastest retail expansions, companies have constantly pushed boundaries to create memorable customer experiences and build their brand legacy. Test your knowledge about these record-breaking retail milestones that have shaped consumer history!

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IKEA
Apple
Xiaomi
Samsung