Which innovative retail strategy was first introduced by 'Hamilton' on Broadway that transformed how performing arts venues handle ticket sales and combat scalping?

The performing arts world has embraced innovative retail and marketing strategies to boost ticket sales and enhance audience experience. From immersive pop-up shops to digital engagement tactics, theaters and performance venues have revolutionized how they connect with audiences. Test your knowledge about a groundbreaking retail innovation that transformed Broadway ticket sales and audience engagement in recent years.

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Digital Lottery System with mobile-only tickets linked to purchaser's identity
Blockchain-based NFT ticket collectibles that serve as both admission and digital memorabilia
Subscription-based 'Theater Pass' allowing unlimited standby access to shows
Dynamic pricing algorithm that adjusts ticket costs based on real-time demand and social media buzz