Which omnichannel retail innovation was first pioneered by the Metropolitan Opera in 2006 that revolutionized performing arts audience reach?

The performing arts industry has undergone significant digital transformation in how it markets and sells experiences to audiences. From virtual performances to innovative merchandising strategies, theaters, dance companies, and music venues have had to adapt their retail approaches. This trivia question tests your knowledge about a groundbreaking omnichannel strategy that changed how performing arts organizations connect with their audiences.

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Live HD broadcasts to movie theaters worldwide
Augmented reality program guides accessible via smartphone
On-demand streaming subscription service for past performances
Interactive holographic lobby displays of performers