Which wildlife conservation organization's mascot was deliberately chosen as an 'unglamorous' animal to challenge the tendency of only protecting 'cute' species, and has since raised over $100 million for conservation?

Brand mascots have long been powerful tools for companies to create memorable identities. In the wildlife and animal conservation sector, mascots take on special significance as they often represent endangered species or conservation efforts. This trivia challenges your knowledge about a unique wildlife brand mascot that broke traditional marketing conventions and created unexpected impact in the conservation world.

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WWF's Giant Panda
Save the Pangolin Foundation's Pangolin
Ugly Animal Preservation Society's Blobfish
Conservation International's Golden Toad