What was the unexpected source of inspiration for Nike's famous 'Just Do It' slogan?

Nike's 'Just Do It' slogan is one of the most recognized brand taglines in sports marketing history. Launched in 1988, this powerful three-word phrase transformed Nike from a running shoe company into a global sports powerhouse. But do you know what inspired this legendary slogan? Test your knowledge of sports marketing history with this trivia question about one of the most successful brand slogans ever created.

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The final words of convicted murderer Gary Gilmore before his execution: 'Let's do it'
A line from tennis star John McEnroe during a heated argument with an umpire
A motivational phrase used by Nike's first sponsored athlete, Steve Prefontaine
A suggestion from Michael Jordan during his first endorsement meeting with Nike executives