Which bestselling novel's 2019 launch campaign pioneered the use of interactive AR bookstore displays that allowed customers to 'step into' scenes from the book before purchasing?

In the ever-evolving world of arts and literature, marketing strategies have transformed how books reach their audiences. The digital age has brought significant changes to how publishers and authors promote their works. This trivia question focuses on a groundbreaking digital marketing campaign that revolutionized book launches and set new standards for the publishing industry. Test your knowledge about innovative promotional strategies in contemporary literature!

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• Margaret Atwood's 'The Testaments'
• Sally Rooney's 'Normal People'
• George R.R. Martin's 'Fire & Blood'
• Delia Owens' 'Where the Crawdads Sing'

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