Which major global retailer uniquely expanded by deliberately opening stores in secondary cities before entering a country's primary metropolitan areas?

Test your knowledge about how major global retailers strategically choose their store locations! Geographic placement is one of the most critical factors in retail success. Companies spend millions analyzing population density, local spending habits, and cultural preferences before opening new locations. This trivia question explores an interesting pattern in how one major retailer approached its international expansion strategy differently than its competitors.

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IKEA
Walmart
Zara
H&M