Which animal conservation organization first introduced a living animal as its brand mascot, revolutionizing wildlife marketing in the 1960s?

Brand mascots have been powerful marketing tools for decades, creating memorable connections between companies and consumers. The animal and wildlife sector has particularly benefited from mascots that represent conservation values, wildlife protection, and animal welfare. This poll tests your knowledge about a significant milestone in wildlife mascot history that changed how conservation organizations approach branding and public engagement.

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World Wildlife Fund with Chi Chi the giant panda
National Wildlife Federation with Ranger Rick the raccoon
The Jane Goodall Institute with David Greybeard the chimpanzee
Dian Fossey Gorilla Fund with Digit the mountain gorilla