Which sports retailer first implemented a loyalty program that rewarded customers not just for purchases, but also for logging workouts and physical activity through their mobile app?

In the competitive world of sports retail, customer loyalty programs have become essential tools for building brand allegiance. From simple punch cards to sophisticated mobile apps tracking workout achievements, sports retailers have innovated unique ways to keep customers coming back. This poll tests your knowledge about a groundbreaking loyalty program that changed how sports retailers engage with their customers.

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