Which transportation company was the first to implement an AI-powered dynamic pricing billboard that adjusted displayed fares in real-time based on traffic congestion levels?

The transportation industry has seen some of the most innovative advertising campaigns throughout history. From memorable airline slogans to groundbreaking automotive commercials, these campaigns have shaped consumer perceptions and driven market trends. This trivia question tests your knowledge of a significant advertising innovation that changed how transportation companies connect with customers.

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Uber, with their 2018 'Surge Pricing' billboard campaign in London
Tesla, with their 2019 'Smart Drive' digital displays in major US cities
Lyft, with their 2017 'Price Drop' reactive billboards in San Francisco
Delta Airlines, with their 2020 'Fluid Fares' airport digital displays