Which sports brand first launched a digital loyalty program that integrated fitness tracking with purchase rewards, revolutionizing customer engagement in the industry?

Customer loyalty programs have become a game-changer in the sports retail industry. These programs not only incentivize repeat purchases but also create communities of brand advocates. Test your knowledge about the evolution and innovation of loyalty programs in the sports industry, and discover which athletic powerhouse revolutionized the way fans engage with their favorite sporting brands.

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Nike with its Nike+ program (2006)
Adidas with its Creators Club (2013)
Under Armour with UA Rewards (2010)
Puma with Puma Points (2008)