Which transportation e-commerce innovation was the first to introduce dynamic pricing algorithms that adjusted fares in real-time based on demand, forever changing how the industry approached pricing strategy?

The transportation industry has been dramatically transformed by e-commerce platforms that have revolutionized how we book travel, ship goods, and access mobility services. These digital marketplaces have created new business models and consumer expectations. Test your knowledge about a pivotal development in transportation e-commerce that changed the industry forever!

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Uber's surge pricing model (2011)
Kayak's price prediction tool (2013)
Amazon's delivery fee adjustments (2009)
Expedia's flexible date pricing (2007)