Which celebrity's collaboration with a sportswear brand became the first athlete-endorsed product line to generate over $100 million in annual revenue?

Celebrity brand collaborations have transformed the retail landscape, creating some of the most successful product lines in history. These partnerships blend star power with commercial strategy, often resulting in record-breaking sales and cultural phenomena. Test your knowledge about which famous figure made retail history with their groundbreaking brand collaboration that changed the industry standard for celebrity endorsements.

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Michael Jordan with Nike (Air Jordan)
Tiger Woods with Titleist
David Beckham with Adidas
Serena Williams with Puma