Which groundbreaking 2003 brand collaboration resulted in the first signature sneaker for a non-athlete and sold out its initial 10,000 pairs in minutes?

The music industry has seen numerous strategic brand collaborations that have redefined marketing, merchandise, and audience engagement. These partnerships between musicians and brands have created unique product offerings, expanded revenue streams, and helped artists reach new audiences. Test your knowledge about one of the most iconic music-brand collaborations that changed the landscape of artist merchandising and brand partnerships!

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Adidas x Kanye West (Yeezy)
Nike x Jay-Z (S. Carter)
Puma x Rihanna (Fenty)
Converse x Tyler, The Creator (Golf le Fleur)