Which film pioneered modern product placement by featuring Reese's Pieces candy, reportedly after M&M's declined to be featured, resulting in a 65% sales increase for the candy?

Product placement has evolved from subtle advertising to sophisticated visual storytelling in film and television. Major studios now integrate brands seamlessly into narratives, creating memorable moments that enhance both the story and the product's cultural significance. This poll tests your knowledge of how visual merchandising techniques from retail have been adapted for the silver screen, creating some of cinema's most iconic brand moments.

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E.T. the Extra-Terrestrial (1982)
Back to the Future (1985)
The Goonies (1985)
Ghostbusters (1984)