Which major bookstore chain revolutionized customer loyalty in the literary retail space by launching the first membership program offering both discounts and exclusive author access?

In the competitive world of book publishing and sales, customer loyalty programs have become sophisticated tools to retain readers and boost sales. From independent bookstores to major publishing houses, these programs have evolved dramatically in the digital age. This trivia question explores an innovative loyalty program that changed how readers interact with their favorite literary brands. Test your knowledge about the business side of the literary world!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Barnes & Noble with their B&N Membership program (1990s)
Borders with their Borders Rewards program (2006)
Books-A-Million with their Millionaire's Club (2000s)
Waterstones with their Waterstones Plus program (1980s)