Which luxury fashion brand collaborated with the Broadway musical 'Hamilton' in 2017 to create a limited-edition merchandise line that sold out within 24 hours and pioneered the trend of high-fashion theater collaborations?

The performing arts industry has increasingly embraced strategic brand collaborations to reach new audiences and create innovative revenue streams. From limited-edition merchandise to unique experiential marketing campaigns, these partnerships blend artistic expression with commercial appeal. Test your knowledge about one of the most successful brand collaborations in Broadway history that transformed how performing arts markets itself to mainstream audiences.

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