Which U.S. federal agency underwent a controversial $140 million rebranding effort in 2020 that was ultimately abandoned after public backlash over its modernized logo design?

Political entities and government agencies invest significantly in branding to establish trust and recognition. Rebranding efforts can signal policy shifts, modernization initiatives, or responses to public perception changes. This trivia tests your knowledge about a notable government rebranding effort that sparked significant public debate about the balance between tradition and contemporary design in political visual identity.

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United States Postal Service (USPS)
Federal Bureau of Investigation (FBI)
Department of Veterans Affairs (VA)
National Park Service (NPS)