Which innovative product design approach did Merriam-Webster use to revitalize its brand and engage with modern language users?

In today's competitive market, language plays a crucial role in how brands position themselves and communicate with customers. This trivia tests your knowledge about a famous dictionary brand that revolutionized its product design and positioning through linguistic innovation. Can you identify the correct strategy that transformed this traditional reference tool for the digital age?

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Creating the "Time Traveler" feature that shows which words were first used in print during your birth year
Launching "Webster's World" - an immersive VR dictionary experience where users physically walk through etymological landscapes
Introducing "Speak & Spell Pro" - a voice-activated dictionary that corrects pronunciation in real-time using AI
Developing "WordChain" - a blockchain-based system where users earn tokens for contributing new words and definitions