Which gaming company pioneered the 'Creator Code' system that gives influencers a percentage of in-game purchases made by players who used their code?

In the competitive world of gaming, influencer marketing has become a crucial strategy for game developers and publishers. Major studios now allocate significant portions of their marketing budgets to partner with streamers, content creators, and professional gamers. Test your knowledge about this powerful marketing approach in the gaming industry!

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Epic Games (Fortnite)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)
Valve Corporation (Counter-Strike)