Which U.S. federal agency spent approximately $3 million on a controversial logo redesign in 2003 that was ultimately abandoned after public criticism?

Government agencies and departments use logos and branding to establish identity and trust with citizens. These visual symbols often evolve over time, reflecting changing priorities, modernization efforts, and shifts in public administration philosophy. This trivia question explores a notable government rebranding initiative that sparked public conversation about the intersection of design, taxpayer spending, and public sector identity. Test your knowledge about government visual communication strategies!

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Transportation Security Administration (TSA)
Department of Homeland Security (DHS)
Federal Emergency Management Agency (FEMA)
United States Postal Service (USPS)