Which celebrity endorsement deal was the first to include equity ownership in the company rather than just a traditional payment, revolutionizing influencer marketing in pop culture?

Behind the glitz and glamour of celebrity endorsements lies a strategic science that shapes pop culture and consumer behavior. Major brands carefully select their famous faces based on complex metrics of influence, audience alignment, and cultural relevance. This poll tests your knowledge of one of the most significant celebrity endorsement deals in recent pop culture history that changed how brands approach influencer partnerships.

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50 Cent with Vitamin Water (Glacéau)
George Clooney with Nespresso
Beyoncé with Pepsi
Michael Jordan with Nike