In which decade did the concept of 'omnichannel retail' first emerge as a formal business strategy?

Test your knowledge about the evolution of retail strategies! Omnichannel retail has transformed how businesses connect with consumers across multiple touchpoints. This approach integrates the customer experience across physical stores, online platforms, mobile apps, and social media. But when did this revolutionary strategy first emerge in the retail landscape? This question explores the historical development of integrated shopping experiences that we now take for granted.

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1990s, with the rise of early e-commerce platforms
2000s, following the dot-com bubble recovery
2010s, alongside the smartphone revolution
1980s, during the early computerization of retail inventory systems