Which linguistic technique is primarily used in Apple's famous 'Think Different' advertising campaign that contributed to its distinctive brand identity?

In the world of marketing and advertising, language choices can make or break a brand's identity. Linguistic techniques in advertising have evolved significantly over the decades, with companies investing heavily in research to determine which phrases and linguistic patterns resonate most with their target audiences. This trivia question explores how language science influences one of the most famous advertising techniques used by global brands.

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Grammatical nonconformity (using an adjective 'different' where an adverb 'differently' would be grammatically correct)
Rhyming couplets (using words that sound similar to create memorability)
Semantic satiation (repeating the phrase throughout the ad until it loses meaning and becomes pure sound)
Code-switching (alternating between English and other languages to appeal to international audiences)