When the Penguin Books logo was first designed in 1935, what specific instruction did founder Allen Lane give to his designer about creating the penguin symbol?

Publishing houses have some of the most recognizable and symbolically rich logos in the business world. These logos often represent the literary heritage and brand values of these cultural institutions. This trivia question tests your knowledge of the famous Penguin Books logo, which has become an iconic symbol in the literary world and has influenced book design and marketing for nearly a century.

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• It should look 'dignified but flippant'
• It should resemble 'a friend you can trust'
• It should be 'simple enough for a child to draw'
• It should appear 'academic yet approachable'

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