Which CEO first implemented a large-scale virtual reality furniture visualization app that allowed customers to see how furniture would look in their homes before purchasing?

Virtual reality has transformed how consumers interact with retail experiences. Behind this technological revolution are visionary CEOs and companies that took bold risks to bring immersive shopping to the mainstream. Test your knowledge about one of the most significant early developments in retail virtual reality that changed how consumers preview products before purchase.

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Jesper Brodin (IKEA)
Hubert Joly (Best Buy)
Marvin Ellison (Lowe's)
Brian Cornell (Target)