Which gaming company pioneered the use of in-game concerts as a product launch strategy, debuting a new title to over 10 million concurrent virtual attendees in 2020?

The gaming and virtual world industry has transformed how products are launched and marketed to consumers. Companies are now leveraging immersive environments to create memorable product launch experiences that transcend traditional marketing approaches. This poll tests your knowledge about a groundbreaking product launch strategy that changed how game companies introduce new titles to the market.

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