Which band revolutionized music marketing in 2007 by letting fans decide how much to pay for their album, including the option to download it for free?

Marketing campaigns in the music industry can sometimes become as iconic as the artists they promote. In 2007, one band took a particularly innovative approach that shocked the industry and redefined music marketing strategy. This campaign not only generated enormous publicity but also challenged traditional album pricing models. Test your knowledge of groundbreaking music industry marketing tactics that have shaped how artists connect with fans in the digital age.

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• Radiohead with 'In Rainbows'
• Nine Inch Nails with 'Year Zero'
• Arctic Monkeys with 'Whatever People Say I Am, That's What I'm Not'
• The White Stripes with 'Icky Thump'

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