Which book marketing campaign featured mysterious billboards with only the text "All hail the King" before revealing the actual book title months later?

The publishing industry has seen some remarkable marketing campaigns that transformed books into cultural phenomena. Beyond just good writing, these successes often relied on innovative branding strategies, clever promotional tactics, and sometimes even controversial publicity stunts. Test your knowledge about some of the most impactful book marketing campaigns that changed how literary works reach audiences and achieve commercial success.

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• Stephen King's 'The Outsider'
• George R.R. Martin's 'Fire & Blood'
• J.K. Rowling's 'The Casual Vacancy'
• Dan Brown's 'Origin'

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