Which artist revolutionized music marketing in 2013 by releasing an album with zero traditional promotion, exclusively on a single digital platform, creating a new industry benchmark for 'surprise releases'?

The music industry has pioneered innovative marketing strategies that have transformed how artists connect with fans and monetize their work. From surprise album drops to exclusive merchandise bundles, marketing approaches in music have often led trends that other retail sectors later adopt. Test your knowledge about a groundbreaking marketing strategy that changed the music business landscape and set new standards for artist-fan engagement.

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Beyoncé with her self-titled visual album on iTunes
Drake with 'If You're Reading This It's Too Late' on Apple Music
Taylor Swift with '1989' exclusive Spotify release
Kanye West with 'The Life of Pablo' on Tidal