What unique product launch strategy did Epic Games use for Fortnite Chapter 2 in 2019 that broke viewing records and generated massive media attention?

In the competitive world of gaming, product launches can make or break a title's success. Epic Games has mastered the art of the dramatic relaunch, creating cultural moments that transcend gaming. Test your knowledge about one of the most innovative product launches in gaming history that changed how the industry approaches major updates and relaunches. This launch strategy has since been studied by marketing professionals across industries!

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They made the entire game disappear into a black hole for 2 days, creating widespread speculation and anticipation
They sent physical treasure maps to top streamers who had to solve puzzles in real-time on Twitch
They released a playable teaser only accessible through special QR codes hidden in other popular games
They created a global augmented reality scavenger hunt where players could find virtual Chapter 2 items in real locations