Which Broadway show pioneered the first major 'Mega Fan' loyalty program that offered exclusive merchandise, priority seating, and backstage experiences, creating a blueprint for performing arts audience retention?

The performing arts industry relies heavily on innovative marketing strategies to attract audiences and create memorable brand experiences. Broadway shows, in particular, have pioneered some of the most successful product marketing campaigns in entertainment history. This trivia question explores a groundbreaking loyalty program that revolutionized how theatrical productions build and maintain their audience base. Test your knowledge of the intersection between performing arts and strategic marketing approaches!

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The Phantom of the Opera
Les Misérables
Hamilton
Cats