Which innovative product marketing strategy did the Broadway production of 'Hamilton' pioneer that has since been widely adopted by other major performing arts productions?

The performing arts industry isn't just about what happens on stage - it's also about creating memorable customer experiences through strategic merchandising. Test your knowledge about how theaters, dance companies, and musical venues have innovated their product marketing strategies to engage audiences beyond the performance itself. This question explores a pioneering approach that revolutionized performing arts merchandise engagement.

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Digital merchandise drop system that releases limited-edition items timed with specific moments in the show's run
Subscription-based collectible program where audience members receive monthly themed merchandise boxes
Augmented reality merchandise displays allowing customers to virtually try on costumes from the production
Blockchain-authenticated memorabilia with ownership records tied to specific performance dates