Which major retailer hired a team of linguists in 2018 to completely revamp their product descriptions, resulting in a documented 17% increase in online conversions?

Language shapes our perception and influences our purchasing decisions in subtle ways. Major retailers invest heavily in linguistic research to create brand names, slogans, and marketing copy that resonate with their target audiences. This poll tests your knowledge about how language science has been applied in major retail strategies and market trends that changed how companies communicate with consumers.

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Wayfair
Target
Best Buy
Nordstrom