Which celebrity was the first to create a billion-dollar retail empire by pioneering the direct-to-consumer model for a fragrance line, bypassing traditional department store distribution?

Before celebrities were launching makeup lines and fashion brands every other day, a few pioneering famous people took genuine risks in retail that changed the industry forever. This trivia tests your knowledge of the famous faces who didn't just endorse products, but created revolutionary retail concepts and marketing approaches that transformed how consumers shop. Can you identify the true retail innovation pioneer among these famous names?

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Elizabeth Taylor with her 'White Diamonds' fragrance
Jennifer Lopez with her 'Glow by JLo' fragrance
Britney Spears with her 'Curious' fragrance
Paris Hilton with her self-titled fragrance