Which major film studio successfully repositioned its brand in 2012 by adopting the tagline 'Where the story begins' and shifting focus to tentpole franchises after years of financial struggle?

In the early 2010s, one major Hollywood studio underwent a significant brand repositioning effort that transformed its market perception and audience reach. This strategic shift included a new visual identity, content strategy, and target demographic approach that helped the studio recover from financial struggles and become a powerhouse in contemporary filmmaking. This poll tests your knowledge of this pivotal industry transformation that influenced how film studios approach brand positioning in the digital streaming era.

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Warner Bros.
Universal Pictures
Paramount Pictures
20th Century Fox