Which major bookstore chain successfully rebranded itself in 2010 by introducing a cafe concept, redesigned logo, and store layout that saved the company from bankruptcy?

In the competitive world of book retail, brand identity can make or break a business. Throughout history, several major bookstore chains have undergone significant rebranding efforts to stay relevant in changing markets. Some transformations were wildly successful, while others failed to resonate with literary audiences. This question explores a famous rebranding case study that changed the trajectory of a beloved bookstore chain.

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Barnes & Noble with their B&N Café integration and modernized store design
Borders Books with their 'Beyond Books' campaign and digital media centers
Books-A-Million with their 'Literary Lifestyle' rebrand and coffee shop additions
Powell's Books with their 'City of Reading' campaign and color-coded room system