Which innovative pricing strategy was first widely adopted by Broadway theaters in the early 2000s that significantly increased accessibility and helped fill previously empty seats?

Test your knowledge of performing arts marketing strategies! Broadway shows and theater productions employ sophisticated product marketing techniques to fill seats and create buzz. From memorable advertising campaigns to innovative pricing strategies, the performing arts industry has pioneered many approaches that have become standard across other sectors. This trivia question focuses on a groundbreaking ticket pricing strategy that revolutionized Broadway attendance patterns.

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Dynamic pricing (adjusting prices based on demand in real-time)
Rush tickets and digital lotteries for deeply discounted same-day seats
Subscription-based unlimited theater passes (similar to MoviePass)
Pay-what-you-can pricing with suggested minimum donations