Which architectural firm was the first to implement a comprehensive brand strategy that included a distinctive logo, consistent visual language, and global marketing campaign in the 1970s?

In the world of architecture, branding has become increasingly important as firms compete for recognition and prestige projects. Major architectural firms have developed distinct brand identities that often reflect their design philosophy and approach. This poll tests your knowledge about the strategic branding decisions made by famous architectural practices and how they've positioned themselves in the competitive marketplace.

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Skidmore, Owings & Merrill (SOM)
Foster + Partners
Gensler
Zaha Hadid Architects