Which advertising tagline introduced a new linguistic pattern that became widely imitated, where the brand name was used as a verb to suggest the product's essential nature?

The language used in advertising has evolved significantly over decades, with certain phrases and taglines becoming iconic cultural touchpoints. Linguists study how these verbal elements influence consumer psychology and brand perception. This trivia question explores a famous linguistic innovation in advertising that revolutionized how companies communicate their brand identity.

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• Nike's 'Just Do It'
• Google's 'Don't Be Evil'
• Apple's 'Think Different'
• Xerox's 'You Xerox a document, you don't copy it'

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