Which major sports brand was the first to launch a fully immersive VR fitting room experience that allowed customers to virtually try on athletic wear with performance metrics?

The intersection of virtual reality and sports retail is transforming how fans engage with their favorite teams and athletes. Leading sports brands are investing heavily in VR experiences to enhance the customer journey and create immersive shopping environments. Test your knowledge about this cutting-edge retail transformation that's changing how sports merchandise is marketed and sold.

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Nike with their 'Nike Pro Virtual Experience' in 2018
Under Armour with their 'UA Virtual Locker Room' in 2019
Adidas with their 'Adidas VR Performance Lab' in 2017
Puma with their 'Puma Virtual Fit Technology' in 2020