Which famous nature-focused retail brand ran a Black Friday campaign titled "Don't Buy This Jacket" to highlight overconsumption and environmental impact?

In the world of outdoor and nature-focused retail, some brands have taken revolutionary approaches to marketing that seem counterintuitive at first glance. These strategies have not only defined their brand identity but also reshaped consumer expectations about how companies interact with the natural world. Test your knowledge about one of the most famous examples of this phenomenon.

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• Patagonia
• The North Face
• REI
• Columbia

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