Which company created the first dedicated consumer research department in 1923, revolutionizing how businesses understand customer preferences?

Market research has evolved dramatically over the past century, transforming how companies understand consumer behavior and make product decisions. Before sophisticated analytics and focus groups, pioneering companies established methodologies that would forever change how businesses connect with consumers. This trivia question explores a pivotal moment in the history of corporate market intelligence that shaped today's business landscape.

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General Motors
Procter & Gamble
Coca-Cola
Sears, Roebuck and Co.